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《NewWebPick》電子雜志邀請(qǐng)全球500強(qiáng)企業(yè)中的企業(yè)領(lǐng)袖及資深市場(chǎng)總監(jiān)，對(duì)設(shè)計(jì)師在商界中如何更好的服務(wù)客戶(hù)，做出了以下十條忠告，希望做為設(shè)計(jì)師的您，通過(guò)這十條了解到普通商業(yè)客戶(hù)真正需要的是什么。
10 Golden Rules for Designers in the Commercial World
設(shè)計(jì)師決勝商界的十大金科玉律
1. Never engage in an argument or oppose the person who holds your cheque; he/she is probably more concerned about the outcome of your design than yourself.
永不與付款給你的人爭(zhēng)論或?qū)�，�?她們肯定比你更關(guān)心設(shè)計(jì)后的結(jié)果。
2. Things are not design oriented; your design will first and foremost be used to deliver a message to the market for your client, before it is an item of personal artistic expression.
作品并非設(shè)計(jì)主導(dǎo)的，在為藝術(shù)家表達(dá)自己之前，你的設(shè)計(jì)首先及主要為你的客戶(hù)用于傳遞一個(gè)市場(chǎng)信息。
3. Communicate patiently with your clients. Remember, they are not designers, so use their language to get your idea across.
要有耐性和你的客戶(hù)溝通。緊記他們并非設(shè)計(jì)師，故須用他們的語(yǔ)言來(lái)闡述你的觀點(diǎn)。
4. I believe there is meaning and a story behind your designs and works, but if you don't put effort into telling me, how will I fully understand?
我相信每個(gè)你的設(shè)計(jì)和作品背后都有一個(gè)意思和故事，但你不用心去說(shuō)明，我又如何可完全明白呢?
5. Respect the deadline; meeting it improves your credibility and will impact your career development.
尊重期限時(shí)間，做到將可改善你的可信任度和增進(jìn)你的事業(yè)發(fā)展。
6. People prefer to talk to someone who is presentable, meaning clean and tidy. Stylish doesn't have to mean unclean and untidy, do you catch my drift?
人們喜歡與注重外型的人傾談，意思是清潔及整齊。型格并非是骯臟及混亂，你能領(lǐng)略我的意思嗎?
7. Punctuality is important, it is important to anyone who is professional, which includes designers.
守時(shí)是十分重要的，特別是專(zhuān)業(yè)人員，專(zhuān)業(yè)人員包括設(shè)計(jì)師。
8. Never get angry during the price negotiation process, it's just business and nothing to do with insulting your work. There is no reason for them to do so anyway, if you really think about it.
不要在討論價(jià)錢(qián)過(guò)程中動(dòng)怒，這只是商業(yè)而己，他們并非在羞辱你的作品。你要知道，他們并沒(méi)有任何理由去做此事的。
9. Your reputation can be proved by business references or winning awards. Don't forget to win more awards, because it is what customers believe in.
你的名氣是來(lái)自商業(yè)推介或獲取獎(jiǎng)項(xiàng)。不要忘記去獲取更多獎(jiǎng)項(xiàng)，它會(huì)使顧客更相信你。
10. Never, ever, attempt to copy others' designs for any reason at all. It is a death sentence to any designer.
無(wú)論任何理由，永不要企圖抄襲別人的設(shè)計(jì)。這會(huì)是任何設(shè)計(jì)師死亡之路。
本文章發(fā)表于《NewWebPick》第12期
http://ezine.newwebpick.com
本文鏈接：http://www.95time.cn/design/doc/2007/5013.asp 
出處：newwebpick
責(zé)任編輯：藍(lán)色
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